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This policy describes how Localbuzz.us collects, uses, shares, and secures information on our owned and operated websites, mobile applications and other properties, as well as the services we use to communicate with consumers and to facilitate communications between consumers and the businesses who advertise with us. Although you should read through the entire policy for complete information, the following provides a summary of some of the most important aspects of our privacy practices:
When we use the term “information” we are referring to both personally-identifiable information and non-personally-identifiable information that we collect about you. “Personally-identifiable information” refers to information that personally identifies you, or can reasonably be linked to you by us. Personally-identifiable information can either be “sensitive” or “non-sensitive.” “Sensitive personally-identifiable information” refers to information that is generally considered confidential such as your financial account number, billing information, social security number, and precise location. “Non-sensitive personally-identifiable information” refers to information that is generally not considered confidential such as your name, date of birth, mail or email address, telephone number, friends’ name or email address if you choose to refer them to us, general geographic information (e.g., your city or state), account preferences, and business information. “Non-personally-identifiable information” refers to information that does not specifically identify you, or has been processed so as to effectively prevent your identification, and may include data associated with a particular computer or device you are using that does not personally identify you.
Our primary purpose in collecting information about you is to provide you with products, services, information, and advertisements that match your interests and preferences. For example, we may use this information to fulfill your order, respond to your inquiries, administer your account, send marketing, assess your needs and interests in order to better tailor offers and/or advertising, improve our website and marketing, conduct research, display content based upon your interests, allow you to search information on our site, and/or list you in our search and directory services. We do this on behalf of ourselves and the businesses which advertise with us. We also use traffic data received through our technologies, in conjunction with third-party demographic and interest-based data, to provide services to our Customers such as tools to see how their website or mobile applications are used.
We collect information from you by asking that you provide it to us on-line, through a mobile application or device or via other means by which we communicate with you. We also collect information when you choose to communicate with us or when you choose to utilize our services to communicate with other users of our services or with the businesses who advertise with us. We also collect information about your interactions with third-party websites and applications that use our technologies, and may combine the information we collect about you with additional demographic and interest-based data from third-party providers. This may include:
We may also collect information from you automatically. For instance, we, like many websites and applications, automatically collect information including the computer or wireless device you use, unique device identifier, location data, the type of browser and operating system that you use, the internet provider or wireless carrier you use, the webpages or applications you view, the time and duration of your visits, the search queries that you enter, and how you interact with advertising. Among other things, we use the following technologies to automatically collect information:
In addition to information that we collect from you, we may collect information about you from third parties for purposes such as ad targeting, optimization and reporting.
We may share information about you with third parties in certain circumstances including in the following situations.
Advertisers. If you decide to communicate with a company that advertises with us, for example by calling a telephone number or clicking a link that we provide for that advertiser, we may share non-sensitive personally-identifiable information with the advertiser, including non-sensitive personally-identifiable information that might help the advertiser to contact you, including device identifiers, names of applications associated with a click/install and click/install times.
Advertising Networks. A third party may use technology (e.g., a cookie) to collect non-sensitive personally-identifiable information about your use of our website or mobile applications so that they can provide advertising about products and services tailored to your interests. If you would like to opt-out of having third party advertising networks use information that Localbuzz.us has shared with them to target advertising to you please see the instructions in the section titled “What Privacy Choices Do I Have” below.
Affiliates. We may share all types of information with the Localbuzz.us family of companies, including all companies doing business under the Localbuzz.us brand in the ordinary course of business, for the purpose of fulfilling the services that we provide to our customers and to customize your experience.
Blogs, Online Postings, and Testimonials. We may share with the public any information that you publish in conjunction with an on-line review, comment, blog, or message board. This may include non-sensitive personal information that identifies you.
Business Transition. In the event that we, or part, or all, of our assets are acquired, we may share all types of information with the acquiring company. You will be notified via email or a notice on our website of any change in ownership or uses of your personally-identifiable information, as well as any choices you may have regarding your personally-identifiable information.
Law Enforcement. We may report to law enforcement agencies any activities that we reasonably believe to be unlawful, or that we believe may aid a law enforcement investigation. In addition, we reserve the right to release all types of information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of information about you may protect the rights, property or safety of us or another person.
Legal Processes. We may share all types of information with others as required by, or permitted by, law. This may include sharing all types of information with governmental entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.
Other Third Parties (without your consent). We may share non-personally-identifiable information with other third parties that are not described above. When we do so we endeavor to either aggregate or de-identify the information so that a third party would not be likely to link data to you, your computer, or your device. Aggregation means that we combine the non-personally-identifiable information of numerous people together so that the data does not relate to any one person. De-identify means that we remove or change (e.g., hash) certain pieces of information that might be used to link data to a particular person.
Other Third Parties (with your consent). We may share any information, including sensitive personally-identifiable information, with other third parties that are not described above if you give us consent to do so.
We take our commitment to securing personally-identifiable information in our possession seriously. When you provide your credit card number or a social security number we protect your information during transmission and storage through the use of encryption. We also encrypt sensitive data such as geo-location information in transmission. For other types of information, we use reasonable measures to help prevent the information from becoming disclosed to individuals who are not described in this policy. It is important for you to protect against unauthorized access to your password and to your computer. No security measures are perfect and we cannot promise that the information about you will remain secure in all circumstances.